Annual giving programs are the foundation of all fundraising plans. They secure unrestricted funds, acquire new donors and maintain donor commitment to the organization.
Often overlooked, annual giving should be viewed as a detail-oriented, scientific aspect of fundraising that provides a healthy donor pipeline. Learn the strategy used to develop an annual development plan and will cover topics including: messaging, planning and creating a calendar, solicitation vehicles, staffing and volunteer involvement, and program evaluation.
Emily Kernan, CFRE, has worked in higher education advancement for over ten years, the last seven of which were in the Rice Annual Fund at Rice University in Houston. She is currently the executive director of the Annual Fund, overseeing a staff of 16 class officers and direct marketers. Prior to serving as the executive director, Ms. Kernan founded the Rice Annual Fund Student Initiative (RAFSI) with the help of several capable undergraduates who wished to make an impact at the university and led the Rice young alumni giving program, increasing the number of leadership donors and volunteers throughout her tenure. Prior to joining Rice University, Ms. Kernan was an associate director in the Lafayette College Annual Fund in Easton, PA. Ms. Kernan became a Certified Fund Raising Executive (CFRE) in December 2012 and earned a bachelor’s degree in English from the State University of New York (SUNY) at Binghamton University in 2006. Like many fundraising professionals, her beloved work as a student Telefund caller at her alma mater led to a career in development.
Ashley Tagle is a development professional with 10 years of experience in the arts and nonprofit field. She is currently the director of individual giving at Houston Ballet, the fourth largest ballet company in the country. Her previous experience includes serving as assistant director of development at the Blanton Museum of Art. Ashley is a graduate of The University of Texas at Austin where she earned a bachelor’s degree in art history.
Term: Fall 2018
Start Date: Nov. 08, 2018
End Date: Nov. 08, 2018
Schedule: 9 a.m.-4 p.m.
Length: One Thursday
Location: Rice campus
For AFP, APRA and AASP Members: $242
CFRE: 6 points
Note: This course meets the prerequisite requirement for the Comprehensive Fund Development Certificate and the elective requirement for the Leadership Institute for Nonprofit Executives (LINE) Certificate.