What Nonprofits Need to Know for Giving Tuesday and End-of-Year Campaigns

Social media campaigns for Giving Tuesday and year-end appeals can be successful when you have the tools to prepare, develop and successfully engage your community of donors. This two-day, online workshop shares the crucial steps nonprofit professionals use when creating and managing these campaigns online.

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Get ready for this year’s Giving Tuesday and year-end appeals. Instead of throwing something together and posting it at the last minute, create a successful short-term plan to ensure your social media efforts are profitable for your organization during the holiday season of giving. Learn to set campaign goals, create content, connect with your audiences and share the success of your campaign with your community across multiple social media platforms.


Section Instructor Format Schedule start date
CPNL8000.F18.1 Kristyna Torres-Cruz Online 9:30 a.m.-noon Wednesday, August 1, 2018

INSTRUCTOR: Kristyna Torres-Cruz
FORMAT: Online
SCHEDULE: 9:30 a.m.-noon
START DATE: Aug. 01, 2018

Instructor: Kristyna Torres-Cruz

Job Title: Consultant, Speaker

Organization: PRKristyna

Kristyna Torres-Cruz has a history of working in the nonprofit sector. Ms Torres-Cruz has the expertise to connect brands to their community without breaking the bank. She has worked with top organizations such as the Girl Scouts and the March of Dimes to local organizations such as Serve Houston and the My Brothers Keeper teen program.

Term: Fall 2018

Start Date: Aug. 01, 2018

End Date: Aug. 08, 2018

Schedule: 9:30 a.m.-noon

Length: Two Wednesdays

Fee: $50

For AFP, APRA and AASP Members: $42.50

CEUs: 0.4

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